Wipac Handel AG

is a major supplier of household chemicals, goods, products for personal hygiene, and personal protective equipment.

Wipac Handel AG

What the client wanted to get

Problem:

The synchronization of the corresponding software with other business elements such as:Owners of Wipac wanted to integrate ERP software into their business.

Our decision:

Magevalley developed a brand-new design for Wipac.ch and integrated Sage ERP into it.

The website structure

Due to the wide variety of product types, each of the main categories on the website has several subcategories for quick and easy search.
In addition, we have added filters to the catalog that allow users to narrow down the selection of products according to their needs or specified parameters: size/volume, brand, color, materials, additional specifications, or even rating.

Filters for each category were developed individually to ensure the most accurate and convenient search in the subsections of the site.

Useful information
Useful information

contains advice and recommendations for using personal protective equipment, first aid tips, videos with explanations, etc.

Customer service
Customer service

here you can find the latest catalogs of brand-new arrivals, product videos, subscribe to the newsletter, read product instructions, etc.

Company news
Company news

Wipac blog with the latest information

About us
About us

(this section contains information about the company, its mission, history, team

Realization

For each product in the catalog, we added a few extra forms that accompany the description of the product: consultation (with the ability to fill contact information and ask a question about the product), review (with the ability to leave a rating and opinion about the product), “address” of the product category (shows the chain of all sections and subsections that were opened before the user ended up on the product page). On this project, we used as few Magento extensions as possible and tuned them to perfection. The following features were added by our specialists:
Multi-Wishlist
Multi-Wishlist

any product can be added to favorites or shared on social media in one click.

Flexible price management
Flexible price management

dynamic discounts for any product (activated by the administration individually for the selected items; the system automatically applies the adjusted discount according to the number of products added to the cart).

Personal account
Personal account

added the ability to attach subaccounts.

Ajax layered navigation
Ajax layered navigation

added Ajax functionality to filters and pagination blocks, which allows you to apply filters on the fly without initiating a new search. It also improves user experience, boosts response time, and decreases server load.

User experience

User experience

Despite a large number of categories and subcategories of product, each item has two ways to determine its place in the catalog.

  • The first method is based on the traditional “bread crumbs” at the top of the page – it shows all the sections opened by the user viewing the product.
  • The second method is a special block located at the bottom of the product card, right next to the description. It shows the chain of the categories and subcategories that lead to the viewed product.

Since Wipac’s core business is selling home supplies, which they have in abundance to offer, we’ve made the search extremely flexible with multiple filters, and Ajax layered navigation. This extension allows users to select product parameters and quickly filter out inappropriate types.

Added features

Our developers have significantly expanded the functionality of the user's section on Wipac.ch.

In addition to the already mentioned option of adding subaccounts to an existing account, it became possible to add additional data to clients.

We added a function for selecting an individual price with the ability to hide/adjust/show the price for different users.

New shipping methods have been added for the convenience of users – the goods are delivered by Wipac's logistics partners: Streck Transport and DHL.

When placing an order, the availability of goods in the warehouse is automatically checked, and if it is not in the warehouse, then the buyer is notified that the order may take a few extra weeks.

The site is perfectly adapted for any displays and operating systems

Designed with simple elements and a nice color factor. Since the online store is very informative and has an exhaustive catalog of products, various filters with different color combinations were selected, which makes it easier to search by category.

Programming

Experienced developers, designers, testers, and SEO specialists of Magevalley took part in this project.
Magento SEO
Magento SEO

Apart from the general optimization and modifications to the standard Magento features, we also worked on SEO and added W3C validation. Also, the site was enhanced with rich snippets that provide more detailed product descriptions for parsers.

Magento Security
Magento Security

All security patches are applied right after they become available. For better security, we added a WAF (web application firewall) by Cloudflare. The new iPet runs with the latest versions of PHP and Nginx. The latter is configured to withstand possible attacks.

Magento localization
Magento localization

Both the website and its admin panel are translated into French and German.

Admin Sidebar

The sidebar on the left is the main menu for your store’s Admin and is designed for both desktop and mobile devices. The flyout menu provides access to all the tools you need to manage your store daily.
Admin Sidebar

The sidebar on the left is the main menu for your store’s Admin and is designed for both desktop and mobile devices. The flyout menu provides access to all the tools you need to manage your store daily.

Admin Startup Page

Displays the Admin startup page, which by default is the Dashboard.

Dashboard

The Dashboard provides a quick overview of the sales and customer activity in your store and is usually the first page that appears when you log in to the Admin.

Sales

The Sales menu is where you can find everything related to the operations of processing orders, invoices, shipments, credit memos, and transactions.

Catalog

The Catalog menu is used to create products and define categories.goo

Customers

The Customers menu is where you can manage customer accounts, and see which customers are online at the moment.

Marketing

The Marketing menu is where you set up a catalog and shopping cart price rules and coupons. Price rules trigger actions when a set of specific conditions is met.

Content

The Content menu is where you manage the content elements and design of your store. You will learn how to create pages, blocks, and frontend apps, and manage the presentation of your store.

Reports

The Reports menu provides a broad selection of reports that give you insight into every aspect of your store, including sales, shopping cart, products, customers, tags, reviews and search terms.

Stores

The Stores menu includes tools to configure and maintain every aspect of your store, including multisite installation settings, taxes, currency, product attributes, and customer groups.

System

The System menu includes tools to manage system operations, install extensions, and manage Web Services for integration with other applications

Find Partners & Extensions

This is where you can find a marketplace Magento Partners and solutions for your store.